UX/HCD/UI
Shell/Viva Energy - Online Card Portal
The new Shell Card Portal was developed with a focus on improving the user experience (UX) for customers. My team and I used various design methodologies within UX to create a more intuitive and straightforward interface that simplifies card management for users.
Challenge
The challenge was to create a user-friendly portal that would allow Shell Card customers to manage their accounts more efficiently. The previous portal was outdated and difficult to navigate, leading to frustration among users. Our goal was to design a new portal that would make managing Shell Card accounts as straightforward and intuitive as possible.
Solution
We employed several UX design methodologies to create a portal that would meet the needs of Shell Card customers. One of the first steps was to conduct user research to understand the pain points and preferences of Shell Card users. We used this information to create user personas and user flows, which helped us to design an interface that meets the needs of different types of users.
In terms of the design itself, we used a clean and simple layout with clear navigation and easy-to-understand icons. We also incorporated a search function that allows users to quickly find the information they need. The overall design was based on the principles of user-centered design, which means that we focused on the needs and preferences of users throughout the design process.
Features
The new Shell Card Portal includes several features that make managing Shell Card accounts easier and more efficient. These features include a card search function, the ability to order new cards and reset PINs, editing card details, canceling lost or stolen cards, and linking cards to the Shell Card GO App for contactless payment. The portal also includes user management features that allow customers to invite drivers to use the Shell Card GO App, suspend or remove Digital Card access, and manage access for different users.
Results
The new Shell Card Portal has resulted in a significant improvement in the user experience for Shell Card customers.
The simplified navigation, clean design, and easy-to-use features have led to a reduction in customer complaints and increased satisfaction. The new portal has also resulted in improved efficiency for users, as they can now manage their accounts more quickly and easily than before. Overall, the new Shell Card Portal has been a great success, and we continue to receive positive feedback from users.
Conclusion
By employing various UX design methodologies, we were able to create a user-friendly portal that meets the needs of Shell Card customers. The new portal has resulted in a significant improvement in the user experience, reduced customer complaints, and increased satisfaction. We will continue to use these design methodologies to improve the portal further and to meet the evolving needs of our users.
Creative
View example creative:
